Naomi PaulPizza Promotion Results in Death Threats
January 12th 2007 08:57
CNN reports that the Dallas based pizza chain Pizza Patron have sparked controversy after offering to accept Mexican pesos.
"This is the United States of America, not the United States of Mexico," one e-mail read. "Quit catering to the damn illegal Mexicans," demanded another.
Pizza Patron spokesman Andy Gamm said 60% of their customers are Hispanic and they are just trying to sell more pizza.
Many retail stores along the Mexican border in the US accept pesos, the move by Pizza Patron has sparked a reaction as it's stores are up to 700 miles away.
Pizza Patron proclaims on its Web site that "to serve the Hispanic community is our passion." Its restaurants are in mostly Hispanic neighborhoods, and each manager must be bilingual and live nearby, said Pizza Patron founder Antonio Swad, who is part-Italian, part-Lebanese.
So far 10% of transactions at stores have been in pesos.
"This is the United States of America, not the United States of Mexico," one e-mail read. "Quit catering to the damn illegal Mexicans," demanded another.
Pizza Patron spokesman Andy Gamm said 60% of their customers are Hispanic and they are just trying to sell more pizza.
Many retail stores along the Mexican border in the US accept pesos, the move by Pizza Patron has sparked a reaction as it's stores are up to 700 miles away.
Pizza Patron proclaims on its Web site that "to serve the Hispanic community is our passion." Its restaurants are in mostly Hispanic neighborhoods, and each manager must be bilingual and live nearby, said Pizza Patron founder Antonio Swad, who is part-Italian, part-Lebanese.
So far 10% of transactions at stores have been in pesos.
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