sam cHow Many Ads Do You See in a Day?
January 16th 2007 08:10
The Sydney Morning Herald reports that people today see up to 5000 ad messages a day, that's more than double what it was 30 years ago.
Advertisers today are trying to fill all blank spaces, such as supermarket eggs stamped with the name of a new CBS show and trays used in airport security lines have been hawking Rolodexes.
Advertisers are also becoming more inventive such as some "got milk?" billboards emitting the odour of chocolate chip cookies at San Francisco bus stops or an interactive ad for Adidas which looks like a static picture of a sneaker until someone walks past, triggering a motion sensor that sends a spray of miniature sneakers flying.
It's looks like ad saturation will get even worse over time, do you think advertising is out of control?
Advertisers today are trying to fill all blank spaces, such as supermarket eggs stamped with the name of a new CBS show and trays used in airport security lines have been hawking Rolodexes.
Advertisers are also becoming more inventive such as some "got milk?" billboards emitting the odour of chocolate chip cookies at San Francisco bus stops or an interactive ad for Adidas which looks like a static picture of a sneaker until someone walks past, triggering a motion sensor that sends a spray of miniature sneakers flying.
Consumer's don't mind clever advertising.
It's looks like ad saturation will get even worse over time, do you think advertising is out of control?
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